Advice

If I am hired by Baruch College to use new media to improve the college I would suggest a few things. First I would use platforms such as Snapchat and Instagram to advertise Baruch. I would use these platforms to reach the younger audiences who are in high school to attract them to Baruch. Showing the cool things that Baruch has to offer such as the computer labs and the state of the art building, besides its prestigious education offered. Showcasing how Baruch is from a current students point of view is pivotal. Snapchat and Instagram can be used in this case too, while uploading videos on YouTube is an option also. Another way to use new media to improve the college is by the use of Twitter. Twitter can be used for students to be able to directly contact officials at the school and get real-time feedback. It can also be used to notify students of any changes happening to the school or any updates that students may need. Twitter also has an option to offer a poll to users to see what people would like/dislike. Baruch can also use this option to see if current or future students would want anything new offered by the school and gain some insight. A big idea surrounding new media is to be able to have direct communication with people on said platforms. In the case of Baruch College being improved, providing transparency and working with its students is the best way to make this possible.